About Us

The story behind N.O.W.S

National Online Wellbeing Services (N.O.W.S) was born from more than professional experience. It was born from lived experience, compassion and a shared belief that wellbeing support should feel human, accessible and connected.

As mums and women who have each navigated our own personal journeys, we understand that life can sometimes feel overwhelming. We know what it is like to search for answers, advocate for those we love, overcome life's challenges and recognise that no two journeys are ever the same.

Those experiences have shaped not only who we are, they have shaped the organisation we have built.

Our passion for wellbeing is not something we simply teach. It is something we live every day. The approaches, tools and techniques we share through our therapeutic coaching, education and wellbeing services are the very practices that continue to support our own wellbeing, resilience and personal growth. We believe there is great value in walking alongside others with authenticity, understanding and compassion because meaningful support begins with genuine human connection.

This shared vision inspired us to create a different kind of wellbeing service. One that looks beyond labels, sees the whole person and brings together compassionate support, practical strategies and collaborative working to create personalised pathways that truly meet the needs of every individual.

Throughout our own experiences, we recognised that too many individuals and families were navigating fragmented systems, repeating their story to multiple services and often waiting far too long to access the support they needed. We believed there had to be a better way. A way of bringing services together, improving communication and creating connected pathways that place the individual at the centre of their own wellbeing journey.

That belief continues to shape everything we do today.

As the needs of individuals, families and communities continue to evolve, so does the way wellbeing support is delivered. We recognise that everyone engages differently, which is why choice sits at the heart of our approach.

Many individuals choose to receive their 1-1 virtual therapeutic coaching from the comfort and familiarity of their own home, or from a place where they feel most comfortable and able to engage openly.

For children and young people, we have developed collaborative pathways with schools and education settings, enabling them to access 1-1 therapeutic coaching within an environment that is already familiar to them. By working closely with school staff, pastoral teams and wider professionals, we help create a joined-up approach that supports the individual throughout their educational journey whilst ensuring the right support is available at the right time.

Alongside this, we continue to deliver face-to-face wellbeing services across schools, education settings, workplaces and community environments, ensuring individuals, families and organisations can access support in the way that best meets their needs. Whether support is delivered virtually or in person, our commitment remains the same: to provide compassionate, personalised wellbeing support that meets people where they are and empowers them to move forward with confidence.

To strengthen this collaborative approach, we have developed a secure connected wellbeing platform that complements both our virtual and face-to-face delivery. Rather than replacing human connection, it enhances it. Through dedicated role-based dashboards, individuals, families and authorised professionals can securely access the information relevant to their role, helping to strengthen communication, improve continuity of care and support collaborative decision-making throughout each individual's journey.

By creating more connected pathways between individuals, families, education settings, workplaces, community organisations and healthcare professionals, we aim to reduce unnecessary barriers, strengthen collaborative working and help people access the right support sooner. Our vision is to help close the gaps that can often exist between services, creating a more connected, responsive and person-centred approach to wellbeing.

At National Online Wellbeing Services, we believe that lasting change happens when people feel seen, heard and genuinely supported. Everything we have created has been built with that purpose in mind: to provide compassionate support, strengthen resilience, empower individuals and work collaboratively to help build healthier people, stronger communities and brighter futures

Our hearts have always been led by the same belief: that every person deserves to feel seen, heard, valued and supported.

What began as a shared vision continues to grow with every life we have the privilege to walk alongside. Every conversation, every connection and every opportunity to support someone reminds us why we started this journey and why our passion continues to grow.

Together, we believe in the importance of early intervention, compassionate human connection and communities coming together with a shared purpose. When we choose to work collaboratively, we create opportunities for children, young people, adults and families to thrive, strengthening not only individual lives but the communities around them.

Our vision continues to reach beyond today. It is to help create a future where support is more accessible, communities are more connected and every generation grows up knowing that asking for help is a strength, not a weakness. We hope that the work we do today leaves a legacy of compassion, hope and opportunity for the generations that follow.

With grateful hearts, we look forward to continuing this journey alongside every individual, family, school, organisation and community that places their trust in us. Together, we believe we can continue building stronger, healthier and more connected communities, one person, one family and one conversation at a time.

With Love 

Kelly & Tash

What makes our team different?

Our team is made up of highly qualified, experienced and compassionate professionals who are committed to making a meaningful difference in the lives of the individuals, families and communities we have the privilege to support. Every coach and practitioner brings recognised professional qualifications, specialist expertise and a commitment to continuous professional development, ensuring every individual receives safe, person-centred and evidence-informed support of the highest standard.

Alongside their professional expertise, every member of our team also brings something that cannot be learnt through qualifications alone, lived experience. Having navigated their own unique life experiences, they understand the importance of compassion, hope, resilience and genuine human connection. By combining professional excellence with lived experience, our coaches and practitioners are able to walk alongside each individual with empathy, understanding and encouragement, supporting them to navigate life's challenges with confidence and hope.

It is this combination of professional knowledge and lived experience that enables our coaches and practitioners to build authentic therapeutic relationships, creating a space where individuals feel listened to, understood and empowered throughout their wellbeing journey.

Where appropriate, we listen to an individual's needs, experiences and aspirations when allocating a practitioner. We recognise that shared understanding can help strengthen trust, build meaningful therapeutic relationships and create a sense of connection from the very beginning. Every journey is unique, and our coaches and practitioners draw upon both their professional expertise and lived experience to provide personalised, needs-led support through our therapeutic programmes, wellbeing services and community projects.

Professional standards, safeguarding & governance

Safeguarding, professionalism and ethical practice form the foundation of everything we do. We are committed to creating safe, supportive and inclusive environments where every individual is treated with dignity, compassion and respect.

Safeguarding is not simply a policy at NOWS. It is a responsibility shared by every member of our team and embedded within every programme, partnership and interaction. Every coach and practitioner understands their responsibility to recognise, respond, record and report safeguarding concerns appropriately, ensuring the wellbeing and safety of every individual always remains our highest priority.

Our  team of practitioners and coaches collectively hold qualifications and expertise across a broad range of disciplines, including:

• Therapeutic Health-Based Coaching
• Health & Wellbeing Coaching
• Psychology
• Cognitive Behavioural Therapy (CBT)
• Neuro-Linguistic Programming (NLP)
• Functional Medicine
• Emotional Freedom Techniques (EFT)
• Hypnotherapy
• Reiki
• Yoga
• Pilates
• Meditation
• Sound Therapy
• Holistic Wellbeing Practices

To maintain the highest standards of quality, safety and governance, our coaches and practitioners hold the professional training, certifications and requirements appropriate to their individual roles, including:

• Enhanced DBS Checks
• Safeguarding Children and Adults Training (Level 2 or above, appropriate to role)
• Regular safeguarding training and ongoing safeguarding updates
• Professional Indemnity Insurance
• Public Liability Insurance
• Ongoing Continuing Professional Development (CPD)
• Clinical Supervision and Reflective Practice, where appropriate
• Recognised Professional Qualifications
• Registration and Membership with Relevant Professional Bodies, where applicable
• Adherence to Professional Codes of Ethics and Conduct
• UK GDPR, Confidentiality and Information Governance Training
• Organisational Compliance Training and Quality Assurance Processes

Our programmes are accredited by the International Practitioners of Holistic Medicine (IPHM), reflecting our commitment to delivering high-quality wellbeing education and professional training. We continually review and develop our programmes to ensure they remain evidence-informed, professionally delivered and responsive to the evolving needs of the individuals, families and communities we are privileged to support.

Above all, we believe that qualifications provide the foundation, lived experience deepens understanding and compassion creates connection. Together, these values shape every conversation, every programme and every opportunity we have to walk alongside those who place their trust in National Online Wellbeing Services.

Collaborating to create lasting change

At National Online Wellbeing Services, we believe that meaningful and lasting change is created through collaboration. When schools, families, multidisciplinary teams, healthcare professionals, NHS services, local authorities, community organisations and wellbeing providers come together with a shared purpose, individuals receive holistic, person-centred support that recognises the whole person, creating stronger foundations for wellbeing, resilience and lasting positive change.

Partnership is at the heart of how we work. We are committed to building trusted relationships and working collaboratively as part of multidisciplinary teams, recognising that every organisation, professional and family brings valuable knowledge, expertise and experience to an individual’s journey. By working together in a coordinated, compassionate and person-centred way, we help create connected pathways of support that strengthen outcomes for the individuals, families and communities we serve.

We recognise that every individual’s journey is unique. Our role is to complement and strengthen existing support, working collaboratively alongside multidisciplinary teams and partner organisations to help individuals access the right support, at the right time and in the right way. Through shared knowledge, open communication and a commitment to achieving positive outcomes, we help reduce barriers, strengthen support networks and ensure every individual remains at the heart of every decision.

Whether we are working alongside schools, NHS services, local authorities, charities, employers, community organisations or multidisciplinary teams, our shared purpose remains the same: to create opportunities for individuals to feel heard, valued, understood and empowered to thrive.

Together, we are not simply delivering services. We are strengthening partnerships, connecting communities and creating brighter futures through the power of compassion, collaboration and shared purpose.